Tesla's dominance: Because it focused on innovation instead of marketing?
Tesla has become one of the most valuable companies in the world, with car deliveries almost amounting to one million last year despite global supply chain issues and the dampening economic effects of the pandemic.
One of the surprising facts of Tesla, which has grown as the world's most valuable company, is that it is the overwhelming No.
Tesla invests three times the industry average in innovation through R&D, while other competitors spend an average of $495 on advertising per vehicle.
The industry average R&D cost per vehicle sold is about $1,000, but Tesla is about $3,000, investing only in technological innovation instead of all advertising and publicity.
REF : statista
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