3D Waterfall & Immersive Whale Cool NYC’s Times Square Down For The Summer

A large Immersive Whale and Waterfall Appear on a Billboard in Times Square, New York

3D Waterfall & Whale Cool NYC’s Times Square Down For The Summer

Korean media artist unit a’strict screens a giant whale riding on waves and a 100-meter high waterfall on a large billboard in Times Square, New York.

These media arts are a new work of a unit launched by d’strict, a Korean design company that received a lot of attention due to the wave of billboards at COEX in Samseong-dong last year.


3D Waterfall & Whale Cool NYC’s Times Square Down For The Summer

A 3D wave went viral online when it first appeared on a billboard in Gangnam, South Korea. Similar billboards have since been sighted, like the new giant 3D resident feline in Shinjuku, Tokyo. Now, a whale and a waterfall made by the same artists as the original wave come crashing ashore in Times Square, New York City.

3D Waterfall & Whale Cool NYC’s Times Square Down For The Summer
3D Waterfall & Whale Cool NYC’s Times Square Down For The Summer

Following the piece is "Waterfall-NYC," which will be installed on the exterior of the iconic One Times Square building using four vertical screens, standing at a total height of 102.5 meters. The artwork will be, in fact, approximately three times higher than the similarly themed, 36-meter-tall installation, "The New York City Waterfalls" (2008), by artist Olafur Eliasson.

The digitally cascading water, amidst the towering skyscrapers, brick buildings and steel frame structures that make up a large part of the sleepless city, is expected to create a compelling, otherworldly presence for viewers.

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