Content Subscription Service for Meditation and Sleep Inducement – Attracted Investment of 75 Million Dollars
Calm offers a global health and wellness brand application designed to help its users meditate and relax.
Programs to increase concentration and help sleep, meditation and serenity, audio from renowned meditation experts, and natural scenery and sounds on a subscription basis
In February 2019, 40 million downloads (1 million paid) increased to 100 million downloads (4 million paid), attracting investment with a value of $2B due to mental health concerns due to Corona
Calm
Calm offers an application designed to help its users meditate and relax.
The company is driven by a mission to make the world happier and healthier by developing a range of digital and physical products that enhance mental fitness and alleviate some of the most important mental health issues of the modern age including anxiety, depression, insomnia, and stress. Calm was named by Apple as the 2017 iPhone App of the Year and by Google Play as an Editors’ Choice in 2018. General Information
- Headquarters : San Francisco, CA
- Founders : Alex Tew, Michael Acton Smith
- Categories : Apps, Health Care, Leisure, Mobile, Personal Health, Wellness
- Founded : 2012
- Contact : support@calm.com
Funding
- Investor: Goldman Sachs Asset Management, Insight Partners, Lightspeed Venture Partners, Marc Benioff, TPG
- Funding Rounds (8) - $218M
- Dec 8, 2020 Series C / $75M
- Sep 1, 2019 Secondary Market
- Jul 1, 2019 / Series B / $27M
- Feb 6, 2019 Series B / $88M
- Nov 30, 2018 Convertible Note
- Jun 20, 2018 Series A / $27M
- Jun 18, 2014 Seed Round / $578K
- Feb 26, 2013 Seed Round / $465K
1. Reason for attention
- The top 10 meditation apps' 2019 revenue was $195 million, a rapid increase, up 52% from $128 million in the previous year.
- In particular, interest in mental health is growing in the aftermath of Corona Blue due to quarantine or job loss due to Corona 19, and the market size of the meditation app service that helps mental health is growing rapidly.
- After becoming a unicorn company in 2019, Calm, a leading meditation app company, has recently promoted investment attraction with the goal of attracting $150 million in corporate value of $2.2 billion.
- In the VC industry, mental health-related startups often performed well, and Calm, in particular, showed rapid sales growth and profits, so it was easy to raise an investment of $75 million at a value of $2 billion, securing a total investment of $218 million.
2. Current service status
- Calm is offering subscription services to individual members at a cost of $70 per year ($15 per month) or $400 per lifetime
- Launched “Calm for Business” for corporate customers to provide welfare services to employees as a way to secure a stable revenue stream
- Due to COVID-19, Calm experienced explosive growth in 2020, and the number of downloads increased from 40 million as of February 2019 to 100 million downloads as of the end of 2020. increase to
- Offers free resources for users struggling with COVID-19 and also offers premium subscriptions through partnership with non-profit health system Kaiser Permanente.
- The service is being offered free of charge to Kaiser Permanente member
3. Competition
- Headspace
- A meditation app suitable for beginners, offering a free annual subscription service for the recently unemployed
- A total of $216 million in investment, including $4,770 in investment in June 2020
- Insight Timer
- Attracts $27.4 million in total investment, featuring a timer for meditation and community features to meditate with users around the world
4. Future Prospects
- Corona blue, a mental health problem caused by a pandemic, is likely to persist for a long time even after returning to normal life after the pandemic is over.
Source: calm
👉• Web: http://www.calm.com
👉• Video: Calm - YouTube
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