Gucci, marking its 100th anniversary under the creative direction of Alessandro Michele, is entering the metaverse in a new and exciting way.
Luxury company Gucci and game company Roblox introduce Metaverse.
Gucci launches Metaverse marketing called ‘Gucci Garden’ with Roblox, a game developer that enjoys sensational popularity among teenagers around the world.
Gucci Garden, which opened in Florence, Italy on the occasion of its 100th anniversary, was implemented in the virtual space, Metaverse.
You can try on the displayed items as if you were a mannequin and get items, and use the game money called Robux to purchase in-game items and clothes.
Concurrently with the unveiling of the House’s Gucci Garden Archetypes – an immersive multimedia experience in Florence, Italy, that explores and celebrates the house’s inimitable creative vision – a virtual Gucci Garden space is opening its doors to everyone on Roblox for two weeks, starting today, May 17th.
Similar to the physical space, the Gucci Garden experience on Roblox is divided into themed rooms, where visitors can immerse themselves into Michele’s creative vision and his multifarious inspirations, and share the captivating experience of the exhibition with their friends.
As they enter the Gucci Garden experience visitors will shed their avatars becoming a neutral mannequin.
Source: roblox
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