Pitching both a non-dairy cream cheese and meatless breakfast patties, Nature’s Fynd had managed to attract some serious investors, including Al Gore’s Generation Investment Management and the Bill Gates-backed investment fund, Breakthrough Energy Ventures. The company most recently raised $80 million in its last round of funding. The company is part of a wave of innovative products using a range of bacteria, fungi and plants to create meat alternatives. Last year, companies developing meat alternatives raised well over $1 billion in financing and investors show no sign of slowing down in their commitments to the industry. The commercial launch of the Fy Breakfast Bundle, vegan and non-GMO alternatives to traditional breakfast products, will be the first commercial test for Nature’s Fynd as it looks to go to market. These limited release bundles are available for $14.99 plus shipping, according to the company, and the products will be available across the 48 contiguous U.S. states. The company’s product is grown using fermentation technology to cultivate the bacteria that Nature’s Fynd’s chief scientists discovered during their research into organisms around Yellowstone National Park. Nature’s Fynd touts the resilience and efficiency of the microbe it discovered, leading to a more sustainable production process that uses a fraction of the land, water and energy resources that traditional animal husbandry requires, the company said. “We choose optimism so that we can find a way to do more with less. Using our novel liquid-air surface fermentation technology, we’re creating a range of sustainable foods that nourish our bodies and nurture our planet for generations to come. We’re really excited to be at the beginning of this journey with the launch of our first-ever limited release of Fy Breakfast Bundles,” said Nature’s Fynd CEO Thomas Jonas. “We’ve deeply studied our consumers and we know that Fy’s unique versatility, which delivers great tasting meat and dairy alternatives for every occasion, is highly appealing.”
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